If genocide is a crime, why not TOBACCO TRADE

Smoking and other Tobacco use is one of the leading cause of preventable deaths among adults globally. Public funds and private investors who invest in tobacco industry, benefits perversely from their profits by getting children addicted to tobacco products, and killing them prematurely from the deadly addiction.

P.S. Hit the button only if you care to give a ‘Tobacco Free Life’ to your children and their children.

Smoking kills

Discover relevant issues

to advance & mainstream

tobacco control policies in India

We work through a wide network of researchers to encourage, strengthen and promote research in the existing and novel areas of tobacco control.

Who is REACT?

Research Action to Tobacco Control (REACT) is an independent network of researchers committed to bring forward evidence and knowledge for public good through systematic and scholarly research on relevant issues to advance and mainstream tobacco control within the larger public health and development debates.

Purpose of our existence

REACT aims at making its research findings and recommendations available to national and state governments, policy makers, civil society and media to help them make informed and effective decisions based on robust evidence.

Our tools of action

REACT presents research reports in several formats with an aim to organise and update evidence for policymakers, media, public health advocates, and public at large to strengthen, accelerate and advance tobacco control efforts at state and national level.

More than 1.3 million deaths take place every year due to tobacco related illnesses

With nearly 275 million tobacco users, India is the second largest producer and consumer of tobacco products globally. Despite having stringent tobacco control policies, practices and legislation, the progress has flattened after initial successes.

REACT envision presenting evidence to inform and improve policy design and implementation mechanisms to strengthen tobacco control in India and the world.


Our Research Articles

Illicit Tobacco Trade
Tobacco industry has been misleading governments and policy makers

Tobacco taxes are a great way to reduce tobacco use. It is so significant that all stakeholders are always looking for ways to evade taxes. Be it, users, retailers or manufacturers. This leads to ille…

An old poor man addicted to smoking
Illicit Tobacco Trade In India

India has lost more than ₹100 crore due to illicit tobacco trade and evasion of excise & custom duty. And this is accepted both by the government and tobacco industry.


Recent Publications

Akshay in Vimal Elaichi ad
Is Akshay’s apology against his vimal ad enough to eradicate the damage?

Mr. Akshay Kumar recently appeared on screen endorsing a brand Vimal Elaichi (which happens to be a producer of tobacco products as well). It became a clear case of surrogate advertisement. Af…

Raid at a gutka trader in UP
Tax raids at UP gutkha trader’s house, Rs 6.31 crore seized

On April 12, a 15 member team from the CGST department raided the premises of gutka trader to recover Rs 6.31 crore.

Kanpur GST evasion case
Yet Another Tax Evasion by Tobacco Industry

DGGST team conducted raids at Kanpur’s tobacco industry. Found Rs.18 crores of tax evasion. One business owner arrest.

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